If you read my posts about the companies I have been able to visit lately you will notice quickly that they revolve heavily around the same theme. While I love hearing about innovation, women in the workplace, and the latest products, nothing makes me more excited about and loyal to a company like hearing what they are doing in their communities.
In my personal life I spend a lot of time thinking about how I can give back to the causes I care about. One of the greatest blessings in my life is having enough resources to be able to donate to a variety of awesome organizations. So when I hear companies getting excited about giving to worthy causes, I become a fan of that company for life.
We spent a chunk of our afternoon at Toyota hearing about all the various philanthropic causes they are involved in. Impressively Toyota has committed over a 1/2 billion dollars since 1991 (when they started tracking such things). That is billion. With a b.
They have decided to focus their money in three areas. Safety- because as a car company that is one of their primary desires. Environment- because as a car company they know that their product has an impact on the environment and they want to be the best stewards they can be. And Education- simply because they believe strongly in the value of education and the need to all to have access to it.
One of the coolest things I heard all day was that Toyota not only wants to give money but get involved. Listen, writing checks is important. Money is hugely important to non-profits. But so is having people show up and volunteer their time. Money only gets you so far.
So Toyota encourages employees to track their volunteer hours over the course of a year. Once they hit 50 hours, Toyota will donate $250 to a charity of that employee’s choice. If they hit 100 hours, that donation becomes $500. What a great way to celebrate the causes that are important to the people that work there. I was so excited I came home telling Ryan that he should encourage his company to do the same. I think the world would look a little different if more companies did that.
But the thing Toyota does that has me the MOST excited is their 100 Cars for Good campaign. This is the second year for this program which awards 100 Cars to deserving charities across the country. I personally know how awesome this program is because last year one of the winners is one of our absolute favorite local charities, Kid’s Food Basket. In fact I was there the day after I got back from Toyota and look at what I spotted in the parking lot.
Cool right? There are 5 charities nominated every day and all you do is click over on Facebook and vote. You don’t even have to like Toyota to vote because they didn’t want to use their charity campaign as a way to boost votes. Classy right? Programs ends August 21st and you can vote everyday so get clicking!!
Disclosure: I was selected for participation in the TWIN community through a program with Clever Girls Collective. I did not receive any compensation for writing this post, or payment in exchange for participating. The opinions expressed herein are mine, and do not reflect the views of Toyota.